Affiliate disclosure

In short: HotWhatHow is paid by retailers, through affiliate networks, when you click a "View deal" link and then buy. You pay the same price. Payment never changes which offer we call the lowest price.

How we make money

HotWhatHow is free to use. Almost every "View deal" button on this site is an affiliate link. If you click one and buy something, the retailer pays us a commission (usually a small percentage of the order) through an affiliate network such as Awin, CJ, Rakuten Advertising, impact.com, Partnerize, Webgains, Tradedoubler, TradeTracker, Daisycon, FlexOffers, eBay Partner Network or Amazon Associates. Some networks (for example Kelkoo) pay us a small fee per click instead. Where we have no direct agreement with a retailer yet, the link may instead go through a sub-affiliate service such as Skimlinks or Sovrn Commerce, which passes the retailer's commission on to us minus its own share.

• It never costs you more. The price is the retailer's own price; the commission comes out of their marketing budget.
• Affiliate links are labelled with a disclosure next to every box of retailer links, and they are marked rel="nofollow sponsored" for search engines.
• Every retailer link goes through our own redirect (an address starting with /go/) so we can count the click. See the privacy notice for exactly what we record.

Commission never decides what we call cheapest

• Lowest price always means the lowest total price we found — item price plus delivery — among retailers that have it in stock. Commission plays no part in it.
• Offers are listed cheapest total first. Retailers cannot pay to appear higher.
• If we highlight a different offer as Our pick, it is because it is within a small, published margin of the lowest price (£2.00 or 2.5 %, whichever is more) and we may earn more from it. It is always labelled, the reason is one tap away, and the cheapest offer is always shown right beside it. The full rule is in how we score.
• HOT scores, WHAT scores and the deal meter are calculated from prices and specifications only — never from commission.

What we cover — and what we don't

We are not a whole-of-market comparison. We can only show retailers that we can link to through an affiliate network or a retailer's own programme, so a shop that does not run one will not appear, even if it is cheaper. Always check the retailer's site before you buy.

We do not sell sponsored placements or adverts today. If we ever do, they will be clearly labelled "Ad" or "Sponsored" and kept separate from price rankings.

Prices change

Retailers change prices and stock often. Every price shows when we last checked it, and the price on the retailer's site when you buy is the one that applies. Prices from Amazon, eBay and Kelkoo are shown with the exact date and time they were checked.

Amazon

As an Amazon Associate we earn from qualifying purchases. Amazon's terms do not allow us to keep a history of their prices, so Amazon prices are not part of our 90-day price charts.

Summaries and reviews

We do not run hands-on tests and we never publish made-up reviews, reviewers or star ratings. Some summaries are drafted with an AI tool from specifications and retailer data, checked by an editor and labelled "AI-assisted summary based on specifications and retailer data".

Questions about this page? Contact us.